DRAFTKINGS BRAND IDENTITY SYSTEM
Led a team of designers through a process to develop a brand identity system for DraftKings. In order to drive cohesion among their growing offerings we embraced their distinctive brand assets while using custom expressions to distinguish between offerings. Inspired by DraftKing’s desire to be the most exciting and innovative place to play, the tilt of their crown is the backbone of the system. Designers: Ruben Ramen, Jaclyn Caris
