DraftKings Network

Draftkings network

We crafted a polymorphic brand identity system for DraftKings Network — a culture brand that will become the top-of-mind destination for the all-in sports fans. We set out to 1) Maintain a connection to the parent brand to build on their reputation and 2) Create portfolio distinction and differentiation in the media landscape.

Using our Synchronized Branding process, visual, motion and sonic design teams worked in unison from day one. Inspired by the all-in sports fan lifestyle, three key feelings — anticipation, electricity, and the drop — laid the foundation for the brand identity. Altogether, creating a call sign for a culture.